NECO 2017 MARKETING QUESTIONS AND ANSWERS NOW READY

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1a)Warehousing

Is the action or process of storing goods in a warehouse and the building up of a holding of shares in a company by buying numerous small lots of shares in the names of nominees, in order to make a takeover bid while remaining anonymous.

1b)- 1. Receiving of Goods 

2. Preparation of Record 

3.Identification

4. Storing

1. Receiving of Goods :-

It is the basic important function of the warehouse. When goods are handed over by the producer, it accepts the goods and assumes the responsibility to deliver the goods. It issues the receipts of goods.

2. Preparation of Record :-

The warehouse keeper checks the items of each shipment and prepares the record. All the record is maintained properly to avoid any problem at the time of delivery.

3. Identification :-

After receiving the goods warehouse keeper marks the each items separately. He may use the code number or he may attach the tag for identification. Due to identification one can easily separate the goods of different firms.

4. Storing :-

It is the major function of warehousing. The goods are kept safely in warehouse. Today all types of fruits are available in each season due to the storing facility. There is a proper protection of goods like food crops in the warehouses.

From www.042portal.blogspot.com

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6a) Transportation is indispensible function of marketing .

Transportation provides the physical means of carrying goods and persons from one place to another. In other words, it is concerned with carrying the goods from the places of production to the places of their consumption.

From www.042portal.blogspot.com

4b) "pick only two"

-functional structure

-divisional structure

-matrix

From www.042portal.Blogspot.com

Functional Structure

Functional structure is set up so that each portion of the organization is grouped according to its purpose. In this type of organization, for example, there may be a marketing department, a sales department and a production department. The functional structure works very well for small businesses in which each department can rely on the talent and knowledge of its workers and support itself. However, one of the drawbacks to a functional structure is that the coordination and communication between departments can be restricted by the organizational boundaries of having the various departments working separately.

Divisional Structure

Divisional structure typically is used in larger companies that operate in a wide geographic area or that have separate smaller organizations within the umbrella group to cover different types of products or market areas. For example, the now-defunct Tecumseh Products Company was organized divisionally--with a small engine division, a compressor division, a parts division and divisions for each geographic area to handle specific needs. The benefit of this structure is that needs can be met more rapidly and more specifically; however, communication is inhibited because employees in different divisions are not working together. Divisional structure is costly because of its size and scope. Small businesses can use a divisional structure on a smaller scale, having different offices in different parts of the city, for example, or assigning different sales teams to handle different geographic areas.

Matrix

The third main type of organizational structure, called the matrix structure, is a hybrid of divisional and functional structure. Typically used in large multinational companies, the matrix structure allows for the benefits of functional and divisional structures to exist in one organization. This can create power struggles because most areas of the company will have a dual management--a functional manager and a product or divisional manager working at the same level and covering some of the same managerial territory.

From www.042portal.Blogspot.com

7a)- International marketing is simply the application of marketing principles to more than one country